A real estate company listing properties on MagicBricks, 99acres, Housing.com, NoBroker, and their own website was losing leads due to delayed response times. Lead data was scattered across portals and manually entered into their CRM. We built an automated pipeline that captures leads in real-time, enriches data, deduplicates, and triggers instant follow-up workflows.
2 min
Response Time
6
Lead Sources
+35%
Conversion Lift
100/mo
Hours Saved
Time Saved
100+ hours per month
Estimated ROI
Rs 6,00,000+ monthly in additional conversions
Tech Stack
8 Technologies
Leads from 6 different property portals were checked manually every few hours. By the time a sales agent contacted the lead, competitors had already responded. Lead data was entered manually into the CRM, causing duplicates and data quality issues. 40% of leads were lost due to delayed follow-up.
We built an automated lead capture system that monitors portal inboxes and APIs in real-time, extracts lead data, deduplicates against existing CRM records, enriches with additional data points, and automatically assigns leads to sales agents with instant WhatsApp and email follow-up triggers.
Lead notification arrives via email or portal API
System extracts lead details (name, phone, property interest)
Lead is checked against CRM for duplicates
New leads are scored and assigned to appropriate agent
Instant WhatsApp message is sent to the lead
Automated email sequence is triggered
Follow-up reminders are scheduled for the agent
Lead status is tracked through the sales pipeline
We integrate with Zoho CRM, Salesforce, HubSpot, and custom CRM systems. We can also build a lightweight custom CRM if needed.